Curbside was developed in 2017 sharing some of our founder's concept work, publishing articles and sharing inspirational images across our digital platforms. We initially had no clear vision of what Curbside was to become, the audience we were targeting, or even the services we wanted to offer. We simply opened up the company during the 2010’s ‘blog era’ and jumped on the bandwagon to see what Curbside could potentially be.
Fast forward three years, we began signing on ‘actual clients’ and slowly through word-of-mouth marketing, began growing our business, developing brands, creating campaigns across digital and traditional media platforms, and assisting with the creative portion of shop fitouts. Over the years, we saw an increase in the quality of clients, initially working with small startups, to now being able to say we developed the foundations of and continue to work with large-scale companies.
During our onboarding process, we found one thing that stood out to us. When asking our clients about their ideal customers' socioeconomic status, they would say medium to high. We no longer saw clients looking for quick money off of a small product, but rather clients that wanted to invest in property, pools, seek legal advice, or mass produce FMCG products.. We felt that to continue to attract like-minded clients, we needed to reposition our brand in the market.
In addition, we began to see with our inquiries that they were drawn to a specific aesthetic and strategy for their brand, which worked well with us. Brands that were grounded, authentic, and hybrid, allowing them to change with the needs and interests of their clients. Majority of the insights we delivered to our clients were based off of design and marketing trends, not only in the national market but internationally as well. We draw inspiration from established trends in the US market, innovative mindset from the Asian market, and traditional concepts from European studios. This in coordination with referencing all creative fields from fashion, design, art, architecture, music and cinema, has allowed for a diverse range of brands to be developed hence our tagline “Built by the culture”.
Okay, so we redesigned our logo cool, but what else is to come? Curbside is more that just a creative studio, We want to be a creative outlet that whether you’re working with us or not, you’ll have the opportunity to explore informative articles that explore fashion trends, design, films, and even music. Our goal is to embed our content into your everyday life. Soon we will be launching our playlist of the month where you’ll find new artists, culturally relevant tracks and of course classics that keep us going. This of course is our first of many blog posts where we already have some content ready to share, including “Why you might want to rebrand your company”, How Ronnie Fieg built his Kith empire”, and “How we helped our client go from an overworked lawyer to running a highly regarded criminal defence firm”.
Coming soon we will also be developing a monthly newsletter where free assets will be available to our subscribers including social media calendars, content strategy plans, how to develop a brand in 7 days and more. Be sure to keep an ear to the streets when we go live.
Another project we’re working on is “Curbside Corner” a project we feel will help several entrepreneurs kick off their business and carve out their position in the community… we can’t say much more but stay posted. Coming early 2025.
