Lanevick

Brand strategy

Website development

Graphic Design

Marketing

Live Website

Overview

A property development firm that entered the market with the goal to create a bespoke portfolio aimed at the upper middle class.

Lanevick is owned by a returning client that aimed to create a brand that would be easily adaptable to their projects. We needed to create a brand and an image that provided versatility and would easily be able to be recognised when applied in conjunction with their portfolio. We developed an ecosystem that would soon align itself with a multi-million dollar portfolio.

  • Industry
    Construction
  • Year
    2021

We put the client's target audience at the forefront of the project and treated the brand as if it were a luxury lifestyle brand, as opposed to a project development company.

Creating the clients website, and other collateral materials, we aimed to ensure that the User Experience was high quality and seamless and aligned with their target audience; being high-income investors and developers. We understood that the client needed their brand to adapt to specific projects, so, we aimed to use a neutral palette with minimal branding. Throughout the development of their logo, we were heavily inspired by the fashion houses of Paris, as we pictured stone columns marked with traditional metal face plates that had were engraved with the fashion house logo, or brand name. As a result, we developed a monogram to feature on the footer of each of their project pages, as well as a longline logo or wordmark that they would be able to use for their business collateral.

// A word from our client

Lanevick

Tyson has been a godsend to work with, we've been working together the last 4 + years and he's continued to be proactive, responsive, and deliver great work.

The construction and development industry has been through the ringer in terms of client skepticism due to some bad builders giving us all a bad name. Because of that, it became immediately important overnight to have a strong, credible brand. Tyson helped us out with the complete rebrand, website, photography and more. Every step of the way he's delivered top notch work, and done it with a smile. Even when we had last min requests and he was extremely busy he managed to get things done for us. Looking forward to many more years of working together as we continue to build our brand in this increasingly online world.

Let's Work

We’re a design studio that creates brands and content that takes inspiration from today, with the intent to inspire tomorrow.

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