Pool Haus

Brand strategy

Website development

Graphic Design

Marketing

Live Website

Overview

A construction brand that sold a lifestyle as opposed to a product or service that appealed to both men and women

Pool Haus approached us intending to create a brand that sold designed, developed and constructed bespoke pool designs. They wanted to ensure that their brand aligned with a higher-end demographic attracting women’s attention at first glance whilst holding corporate integrity with a masculine appeal when required.

  • Industry
    Construction
  • Year
    2023

We wanted to stray away from the traditional marks of a pool and wanted to create an icon that would work well on letterheads as well as social media as these are the two forms that the brand would be used in.

Curbside identified that the client wanted a feminine appeal as through research and current clients they found that the female counterparts of their clients were the initial point of contact as they were providing them with the concept of pools that they had found online whilst their partners, developers or investors were the one to sign their contact on the bottom line. From this, we created a strategy that allowed their brand to best engage with their audience.

// A word from our client

Director / Founder

Jason Maroun

We've had the pleasure of partnering with Curbside since 2021 for our marketing and branding needs at Pool Haus. The results this has provided the company have been nothing short of exceptional. Curbside's innovative approach and deep understanding of our industry have helped elevate our brand. From developing a cohesive brand identity that perfectly captures the essence of Pool Haus to implementing strategic marketing campaigns that resonate with our target audience, Curbside has been dedicated to our success and instrumental in our growth.  Their team's creativity and attention to detail are evident in every aspect of their work, from logo design, social media strategy and project delivery. We highly recommend Curbside to any company looking to enhance their brand presence and drive growth through effective marketing strategies. Thank you, Curbside, for your outstanding work and unwavering commitment to helping us succeed.

Let's Work

We’re a design studio that creates brands and content that takes inspiration from today, with the intent to inspire tomorrow.

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