Overview

An alcoholic gifting company that fills an unclaimed space in the booming industry of home-delivered food and beverages.

Shot Boxes approached us during the pandemic when there was a restriction on travelling to and from the workplace. Through digital solutions, we began working with the client to develop a brand that didn’t currently exist in the space. We assisted in designing and developing the companies image, logo, content, and packaging to launch there project in to the market.

Industry
FMCG
Year
2020

The client asked us to create a brand that had a masculine appeal that would appear as both luxurious and accessible to their audience. One of the biggest challenges we had when onboarding the client is their request to use gold in their colour palette, however, we kept persistent in creating solutions so the client was able to use the colour without paying the expenses it had to do it effectively.

As we developed the outer case of the packaging we liaised with the client and their supplier as we created press-ready files for them to put into production. With the brand being heavily influenced by the digital space, and in a time of the world where everyone was using QR codes, we implemented a QR code into the box to heighten the clients' experience with the product. We decided to create a customer journey for the clients so they would be able to explore what flavours they might have inside of their gift box, re-order their item for a friend of theirs, as well as click through to the client's social platforms, allowing them to keep up to date with what the brand is up to.

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Once the product was developed we were able to shoot content for the client, creating a feed for their launch, as well as images for their website as they pushed the product public. This is where we utilised the gold tones that the client wanted to use in their branding, as it now become cost-efficient as we moved away from developing products that needed to be printed and foiled, to create a metallic effect. Using glitter, as well as metallic papers and golden reflectors, we created a range of euphoric images centred around the product and the packaging.

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Shot Boxes

Overview

An alcoholic gifting company that fills an unclaimed space in the booming industry of home-delivered food and beverages.

// A word from our client

Shot Boxes

Secure Your Growth - Partner With Our Sydney Studio

Your brand is a business asset. We build it like one