Skyhigh Projects and Consultants was established in the 00’s and lead their work with a logo that they realised held them back from progressing as a company. Our client identified a number of issues with the application of their brand including it’s legibility on signage, how it worked with additional applications on a work site, as well as their ability to use it within the digital space.
The client representative at Skyhigh Projects noted that they wanted a bold icon that would work across various platforms. The client understood that they needed to use their logo on letterheads, invoices, and business cards, however also needed to be used on banners, billboards and uniforms. We created a mark that fit the client's needs and was based on the terms provided of “strength, corporate appeal, formality”.
Additionally, as the client had a rapid expansion, they believed their corporate appeal was something their brand had previously held back. We worked to develop portfolio pages, email signatures, as well as business cards that their business developer could use to tender to clients and contact suppliers. The client believed their interactions since the development of their brand, provided an increase in response for their clients as they were seen as professional in an industry that in some way can be seen as casual and overlooked.
We’re a design studio that creates brands and content that takes inspiration from today, with the intent to inspire tomorrow.
